{"id":5467,"date":"2026-09-10T21:05:38","date_gmt":"2026-09-10T21:05:38","guid":{"rendered":"https:\/\/mts-innovation.com\/?page_id=5467"},"modified":"2026-11-04T11:40:07","modified_gmt":"2026-11-04T11:40:07","slug":"marketing-operationnel","status":"publish","type":"page","link":"https:\/\/mts-innovation.com\/en\/marketing-operationnel\/","title":{"rendered":"Operational Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5467\" class=\"elementor elementor-5467\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d77f674 e-flex e-con-boxed e-con e-parent\" data-id=\"d77f674\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b1908 elementor-widget elementor-widget-html\" data-id=\"43b1908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n  html, body { overflow-x: hidden; }\r\n\r\n  .mts-mkt {\r\n    --navy: #1B2A57;\r\n    --navy-soft: #4A5875;\r\n    --gold: #C99A3D;\r\n    --line: #E7E1D0;\r\n    --card-border: #EEEAE0;\r\n    --card-bg: #F7F7F8;\r\n\r\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\r\n    color: var(--navy);\r\n  }\r\n\r\n  \/* Hero *\/\r\n .mts-mkt__hero {\r\n  width: 100vw;\r\n  margin-left: calc(50% - 50vw);\r\n  position: relative;\r\n  height: 320px;\r\n  background-size: cover;\r\n  background-position: center;\r\n  display: flex;\r\n  flex-direction: column;\r\n  align-items: center;\r\n  justify-content: center;\r\n  text-align: center;\r\n  padding: 0 24px;\r\n  color: #fff;\r\n  overflow: hidden;\r\n}\r\n.mts-mkt__hero::before {\r\n  content: '';\r\n  position: absolute; inset: 0;\r\n  background: linear-gradient(180deg, rgba(10,15,40,0.45), rgba(10,15,40,0.65));\r\n  z-index: 0;\r\n}\r\n.mts-mkt__hero-title, .mts-mkt__hero-tagline {\r\n  position: relative; z-index: 1;\r\n}\r\n  .mts-mkt__hero-title {\r\n    font-size: 46px; font-weight: 800; text-transform: uppercase;\r\n    letter-spacing: 0.01em; margin: 0 0 12px;\r\n  }\r\n  @keyframes mtsMktZoom {\r\n  0%, 100% { transform: scale(1); }\r\n  50%      { transform: scale(1.08); }\r\n}\r\n\r\n.mts-mkt__hero-title {\r\n  display: inline-block;\r\n  animation: mtsMktZoom 1s ease-in-out infinite;\r\n}\r\n  .mts-mkt__hero-tagline { font-size: 14px; color: #FFF; margin: 0 0 20px !important; }\r\n\r\n  \/* Intro *\/\r\n  .mts-mkt__intro { max-width: 1160px; margin: 0 auto; padding: 44px 24px 8px; }\r\n  .mts-mkt__intro p {\r\n    font-size: 17px; line-height: 1.7; color: var(--navy-soft);\r\n    text-align: justify; margin: 0;\r\n  }\r\n\r\n  .mts-mkt__section-title {\r\n    font-size: 26px; font-weight: 800; color: var(--navy);\r\n    text-align: center; margin: 0 0 20px !important;\r\n    position: relative; padding-bottom: 14px;\r\n  }\r\n  .mts-mkt__section-title::after {\r\n    content: ''; position: absolute; bottom: 0; left: 50%;\r\n    transform: translateX(-50%); width: 48px; height: 3px;\r\n    background: var(--gold);\r\n  }\r\n  .mts-mkt__section-sub {\r\n    font-size: 15px; color: var(--navy-soft); text-align: center;\r\n    max-width: 640px; margin: 0 auto 32px !important;\r\n  }\r\n  .mts-mkt__section { max-width: 1160px; margin: 0 auto; padding: 48px 24px 0; }\r\n\r\n  \/* Nos dispositifs \u2014 pastilles, comme \"Nos formats\" *\/\r\n  .mts-mkt__disp-pills {\r\n    display: flex; flex-wrap: wrap; justify-content: center; gap: 12px;\r\n  }\r\n  .mts-mkt__disp-pill {\r\n    border: 1px solid var(--gold); border-radius: 999px; padding: 12px 28px;\r\n    font-size: 17px; background: var(--card-bg); color: var(--navy);\r\n    opacity: 0; transform: translateY(14px);\r\n    transition: background 0.15s ease, border-color 0.15s ease, opacity 0.45s ease, transform 0.45s ease;\r\n  }\r\n  .mts-mkt__disp-pill.is-visible { opacity: 1; transform: translateY(0); }\r\n  .mts-mkt__disp-pill:hover { background: var(--card-bg); border-color: var(--gold); }\r\n  \r\n  @keyframes mtsMktBob {\r\n  0%, 100% { transform: translateY(0); }\r\n  50%      { transform: translateY(-4px); }\r\n}\r\n\r\n.mts-mkt__disp-pill.is-visible {\r\n  animation: mtsMktBob 1.2s ease-in-out infinite;\r\n}\r\n.mts-mkt__disp-pills .mts-mkt__disp-pill:nth-child(1) { animation-delay: 0s; }\r\n.mts-mkt__disp-pills .mts-mkt__disp-pill:nth-child(2) { animation-delay: 0.3s; }\r\n.mts-mkt__disp-pills .mts-mkt__disp-pill:nth-child(3) { animation-delay: 0.6s; }\r\n.mts-mkt__disp-pills .mts-mkt__disp-pill:nth-child(4) { animation-delay: 0.9s; }\r\n\r\n.mts-mkt__disp-pill:hover {\r\n  animation-play-state: paused;\r\n  transform: translateY(-3px);\r\n}\r\n\r\n  \/* Projets phares *\/\r\n  .mts-mkt__projects {\r\n    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;\r\n  }\r\n  .mts-mkt__project {\r\n    display: block; text-decoration: none; color: inherit;\r\n    border: 1px solid var(--card-border); border-radius: 10px; overflow: hidden;\r\n    background: #fff; box-shadow: 0 6px 16px rgba(27,42,87,0.06);\r\n    opacity: 0; transform: translateY(24px);\r\n    transition: opacity 0.55s ease, transform 0.55s ease, box-shadow 0.2s ease;\r\n  }\r\n  .mts-mkt__project.is-visible { opacity: 1; transform: translateY(0); }\r\n  .mts-mkt__project:hover { box-shadow: 0 16px 32px rgba(27,42,87,0.12); transform: translateY(-3px); }\r\n  .mts-mkt__project.is-visible:hover { transform: translateY(-3px); }\r\n  .mts-mkt__project-img {\r\n    width: 100% !important; height: 190px !important; object-fit: cover !important;\r\n    display: block; background: #EDEDED; transition: transform 0.4s ease;\r\n  }\r\n  .mts-mkt__project-body { padding: 18px 20px 20px; }\r\n  .mts-mkt__project-title {\r\n    font-size: 16px; font-weight: 800; color: var(--navy); margin: 0 0 6px;\r\n  }\r\n  .mts-mkt__project-title .brand-boost { color: #D6291E; }\r\n  .mts-mkt__project-title .brand-supradyn { color: #1a1a1a; font-weight: 700; font-style: italic; }\r\n.mts-mkt__project-title .brand-boost { color: #D6291E; font-weight: 700; font-style: italic; }\r\n.mts-mkt__project-title .brand-hydralin { color: #0C4DA2; font-weight: 700; font-style: italic; }\r\n.mts-mkt__project-desc .brand-bayer {\r\n  font-weight: 700;\r\n  background: linear-gradient(90deg, #89D329, #00BCFF);\r\n  -webkit-background-clip: text;\r\n  background-clip: text;\r\n  -webkit-text-fill-color: transparent;\r\n  color: transparent;\r\n}\r\n.mts-mkt__project-desc .brand-pfizer { color: #0070BF; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-hikma { color: #ff5c57; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-propharm { color: #000; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-zenith { color: #; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-phova { color: #; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-mutandis { color: #0C4DA2; font-weight: 700; }\r\n.mts-mkt__project-desc .brand-zenith { color: #6D6E71; font-weight: 700; }  \/* gris du texte *\/\r\n.mts-mkt__project-desc .brand-phova  { color: #1F2A5C; font-weight: 700; }  \/* bleu marine *\/\r\n\r\n  .mts-mkt__project-desc { font-size: 13px; color: var(--navy-soft); line-height: 1.5; margin: 0; }\r\n\r\n@keyframes mtsMktProjectZoom {\r\n  0%, 100% { transform: scale(1); }\r\n  50%      { transform: scale(1.05); }\r\n}\r\n\r\n.mts-mkt__project-zoom {\r\n  animation: mtsMktProjectZoom 2s ease-in-out infinite;\r\n}\r\n  \/* CTA finale *\/\r\n  .mts-mkt__cta-wrap { text-align: center; padding: 52px 24px 64px; }\r\n  .mts-mkt__cta {\r\n    display: inline-block; border: 1.5px solid var(--navy); color: var(--navy);\r\n    padding: 12px 28px; border-radius: 999px; font-size: 15px; font-weight: 600;\r\n    text-decoration: none; transition: background 0.15s ease, color 0.15s ease;\r\n  }\r\n  .mts-mkt__cta:hover { background: var(--navy); color: #fff; }\r\n  @keyframes mtsMktGlowPulse {\r\n  0%, 100% { box-shadow: 0 0 0 0 rgba(201,154,61,0.45); }\r\n  50%      { box-shadow: 0 0 0 8px rgba(201,154,61,0); }\r\n}\r\n\r\n.mts-mkt__cta {\r\n  animation: mtsMktGlowPulse 2.4s ease-in-out infinite;\r\n}\r\n.mts-mkt__cta:hover {\r\n  animation-play-state: paused;\r\n}\r\n\r\n  @media (max-width: 860px) {\r\n    .mts-mkt__hero { height: 260px; padding: 0 32px; }\r\n    .mts-mkt__hero-title { font-size: 32px; }\r\n    .mts-mkt__projects { grid-template-columns: 1fr; }\r\n  }\r\n  @media (max-width: 560px) {\r\n    .mts-mkt__hero { height: 220px; padding: 0 22px; }\r\n    .mts-mkt__hero-title { font-size: 26px; }\r\n    .mts-mkt__hero-tagline { font-size: 15px; }\r\n    .mts-mkt__section-title { font-size: 21px; }\r\n  }\r\n  @keyframes mtsMktTaglineZoom {\r\n  0%, 100% { transform: scale(1); }\r\n  50%      { transform: scale(1.04); }\r\n}\r\n\r\n.mts-mkt__hero-tagline--zoom {\r\n  animation: mtsMktTaglineZoom 1s ease-in-out infinite;\r\n}\r\n<\/style>\r\n\r\n<div class=\"mts-mkt\">\r\n\r\n  <div class=\"mts-mkt__hero\" style=\"background-image: url('https:\/\/mts-innovation.com\/wp-content\/uploads\/2026\/09\/marketing-operationel-hero.png');\">\r\n    <p class=\"mts-mkt__hero-title\">Marketing Op\u00e9rationnel<\/p>\r\n    <p class=\"mts-mkt__hero-tagline\">Des expertises compl\u00e9mentaires pour donner vie aux projets.<\/p>\r\n   <p class=\"mts-mkt__hero-tagline mts-mkt__hero-tagline--zoom\">Marketing op\u00e9rationnel au Maroc | Activation de marque & terrain Des expertises compl\u00e9mentaires pour donner vie aux projets.<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"mts-mkt__intro\">\r\n    <p>Nous imaginons et d\u00e9ployons des dispositifs de marketing op\u00e9rationnel qui rapprochent les marques de leurs publics : activation de marque, animation point de vente et op\u00e9rations terrain, d\u00e9monstration, d\u00e9gustation, avec une attention port\u00e9e \u00e0 la qualit\u00e9 d'ex\u00e9cution.<\/p>\r\n    <p>Un dispositif terrain ne repose pas uniquement sur son concept. Il doit \u00eatre pr\u00e9par\u00e9, d\u00e9ploy\u00e9, coordonn\u00e9 et suivi avec rigueur. MTS adapte le dispositif aux objectifs, aux contraintes du terrain et aux moyens du projet avec un savoir-faire : Conception du dispositif \u2022 Recrutement et formation des \u00e9quipes terrain \u2022 Coordination \u2022 D\u00e9ploiement \u2022 Suivi terrain \u2022 Remont\u00e9es cl\u00e9s et enseignements.<\/p>\r\n  <\/div>\r\n\r\n  <!-- Nos dispositifs -->\r\n  <div class=\"mts-mkt__section\">\r\n    <p class=\"mts-mkt__section-title\">Nos dispositifs<\/p>\r\n\r\n    <div class=\"mts-mkt__disp-pills\">\r\n      <span class=\"mts-mkt__disp-pill\">Activation de marque<\/span>\r\n      <span class=\"mts-mkt__disp-pill\">D\u00e9monstration produit<\/span>\r\n      <span class=\"mts-mkt__disp-pill\">Animation point de vente<\/span>\r\n      <span class=\"mts-mkt__disp-pill\">Tables rondes &amp; congr\u00e8s<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Projets phares -->\r\n  <div class=\"mts-mkt__section\">\r\n    <p class=\"mts-mkt__section-title\">Projets phares<\/p>\r\n    <p class=\"mts-mkt__section-sub\">Quelques exemples de dispositifs d\u00e9ploy\u00e9s sur le terrain.<\/p>\r\n\r\n    <!-- [\u00c0 REMPLACER] chaque href=\"#\" par la vraie URL projet, et src=\"URL_PROJECT_...\" par la vraie photo -->\r\n    <div class=\"mts-mkt__projects\">\r\n      <a href=\"https:\/\/mts-innovation.com\/bayer-supradyn-boost\/\" class=\"mts-mkt__project\">\r\n          <div class=\"mts-mkt__project-zoom\">\r\n        <img decoding=\"async\" src=\"https:\/\/mts-innovation.com\/wp-content\/uploads\/2026\/09\/image_pleine_largeur-e1789482692423.jpg\" class=\"mts-mkt__project-img\" alt=\"Supradyn Boost\">\r\n        <div class=\"mts-mkt__project-body\">\r\n         <p class=\"mts-mkt__project-title\">D\u00e9gustation <span class=\"brand-supradyn\">Supradyn<\/span> <span class=\"brand-boost\">Boost<\/span><\/p>\r\n          <p class=\"mts-mkt__project-desc\">Campagne nationale - Coupe d'Afrique 2026<\/p>\r\n        <\/div>\r\n         <\/div>\r\n      <\/a>\r\n      <a href=\"https:\/\/mts-innovation.com\/tables-rondes\/\" class=\"mts-mkt__project\">\r\n           <div class=\"mts-mkt__project-zoom\">\r\n        <img decoding=\"async\" src=\"https:\/\/mts-innovation.com\/wp-content\/uploads\/2026\/09\/tb-mo.jpeg\" class=\"mts-mkt__project-img\" alt=\"Tables rondes & Congr\u00e8s\">\r\n        <div class=\"mts-mkt__project-body\">\r\n          <p class=\"mts-mkt__project-title\">Tables rondes &amp; Congr\u00e8s<\/p>\r\n          <p class=\"mts-mkt__project-desc\">\r\n  <span class=\"brand-bayer\">Bayer<\/span> -\r\n  <span class=\"brand-pfizer\">Pfizer<\/span> -\r\n  <span class=\"brand-propharm\">Propharm<\/span> -\r\n  <span class=\"brand-hikma\">Hikma<\/span> -\r\n  <span class=\"brand-zenith\">Zenith Pharma<\/span> -\r\n  <span class=\"brand-phova\">Phova<\/span> -\r\n  <span class=\"brand-mutandis\">Mutandis<\/span>\r\n<\/p>\r\n        <\/div>\r\n        <\/div>\r\n      <\/a>\r\n      <a href=\"https:\/\/mts-innovation.com\/bayer-hydralin\/\" class=\"mts-mkt__project\">\r\n           <div class=\"mts-mkt__project-zoom\">\r\n        <img decoding=\"async\" src=\"https:\/\/mts-innovation.com\/wp-content\/uploads\/2026\/09\/hydralin7-e1789483052329.jpeg\" class=\"mts-mkt__project-img\" alt=\"Tables rondes & Congr\u00e8s\">\r\n        <div class=\"mts-mkt__project-body\">\r\n          <p class=\"mts-mkt__project-title\">D\u00e9monstration Gamme <span class=\"brand-hydralin\">Hydralin<\/span><\/p>\r\n          <p class=\"mts-mkt__project-desc\">Pharmacies &amp; points de vente, Maroc<\/p>\r\n        <\/div>\r\n        <\/div>\r\n      <\/a>\r\n     \r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"mts-mkt__cta-wrap\">\r\n    <a href=\"https:\/\/mts-innovation.com\/nos-realisations\/\" class=\"mts-mkt__cta\">D\u00e9couvrir nos r\u00e9alisations \u2192<\/a>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n  (function () {\r\n    var items = document.querySelectorAll('.mts-mkt__disp-pill, .mts-mkt__project');\r\n    if (!items.length) return;\r\n\r\n    if ('IntersectionObserver' in window) {\r\n      var observer = new IntersectionObserver(function (entries) {\r\n        entries.forEach(function (entry) {\r\n          if (entry.isIntersecting) {\r\n            entry.target.classList.add('is-visible');\r\n            observer.unobserve(entry.target);\r\n          }\r\n        });\r\n      }, { threshold: 0.15 });\r\n\r\n      items.forEach(function (item, i) {\r\n        item.style.transitionDelay = (i % 8) * 0.05 + 's';\r\n        observer.observe(item);\r\n      });\r\n    } else {\r\n      items.forEach(function (item) { item.classList.add('is-visible'); });\r\n    }\r\n  })();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Op\u00e9rationnel Des expertises compl\u00e9mentaires pour donner vie aux projets. Marketing op\u00e9rationnel au Maroc | Activation de marque &#038; terrain Des expertises compl\u00e9mentaires pour donner vie aux projets. Nous imaginons et d\u00e9ployons des dispositifs de marketing op\u00e9rationnel qui rapprochent les marques de leurs publics : activation de marque, animation point de vente et op\u00e9rations terrain, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5467","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/pages\/5467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/comments?post=5467"}],"version-history":[{"count":133,"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/pages\/5467\/revisions"}],"predecessor-version":[{"id":8432,"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/pages\/5467\/revisions\/8432"}],"wp:attachment":[{"href":"https:\/\/mts-innovation.com\/en\/wp-json\/wp\/v2\/media?parent=5467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}